COIN will develop a roadmap for the development of food & agro exports to Japan

On May 22, the Ministry of Agrarian Policy together with COIN organized a round table "Discovering Japan: an action plan for 2019-2020". The purpose of the event was to share with the participants - the leading Ukrainian food & agro associations the available results on the opening of the Japanese market and to discuss the perspectives of involving associations in further promotion in this market. In addition to associations, the round table was attended by companies - participants of the First Ukrainian Pavilion at FOODEX Japan 2019, who shared their impressions and results from participating in the exhibition.

During the discussion, the following issues were discussed:

1. Development of an export strategy for individual companies for 3-5 years and the place of Japan in this strategy;

2. Cooperation of exhibitions participants and other trade initiatives with embassies of Ukraine in Japan and other countries;

3. Food import regulation in Japan and compliance of Ukraine products with these requirements;

4. The agrarian potential of Ukraine as an opportunity to solve certain problems in Japan related to public health.

At the end of the event, the acting Minister of Agrarian Policy and Food of Ukraine Olga Trofimtseva spoke about the need to develop a roadmap for food & agro exports to Japan. The roadmap aims to identify key KPIs, structure exports to Japan, prioritize, prescribe the roles of all stakeholders, and plan their coordination for years to come. Taking into account the experience and results in the development of Ukrainian exports to Japan, COIN was offered to develop a roadmap.

Press release on the website of the Ministry of Agrarian Policy at the link.

For reference: the round table was attended by delegates from such associations as NGO "Flour Mills of Ukraine", National Scientific and Technological Association of Ukraine, NGO "Ukrsadvinprom", Public Union "Organic Ukraine", Association "Ukrkondprom", Association "Berries of Ukraine", public union Association of Producers of Phyto Raw Materials of Ukraine","Ukrainian Association of Exporters and Processors of Honey ".

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